Brand kit
The xMerch logo, icon and colors, free to use for press, partners and creators selling on xMerch. Please follow the guidelines below.
Download all (.zip)Wordmark
The primary logo. Use it wherever there's room for the full name.
Domain wordmark
The wordmark with .app, for places where people need the web address: merch tags, flyers, video end cards.
Icon
The X in its circle. For app icons, avatars, favicons and anywhere space is tight.
Glyph
The X on its own, without the circle. For merch, patterns and small marks.
Colors
The brand is monochrome. Black and off-white carry it; gray is the accent in the X.
- HEX
- #000000
- RGB
- 0 0 0
- HEX
- #F2F2F2
- RGB
- 242 242 242
- HEX
- #808080
- RGB
- 128 128 128
Typography
Geist
Headlines and body text across xMerch.
Geist Mono
Prices, wallet addresses, code and labels.
Both are free from vercel.com/font. The wordmark is a drawn logo: use the files above rather than typing it.
Usage
Do
- Leave clear space around the logo equal to the height of the x in the wordmark (or a quarter of the icon's width).
- Use the light version on dark backgrounds and the dark version on light ones.
- Keep the wordmark at least 80 px (20 mm) wide and the icon at least 24 px (6 mm).
- Write the name as xMerch in text: lowercase x, capital M.
Don't
- Don't stretch, squash, rotate or skew the logo.
- Don't recolor it outside black, off-white and gray, or add gradients, shadows or outlines.
- Don't rebuild the wordmark in another typeface or rearrange the icon and wordmark.
- Don't place it on busy photos or low-contrast backgrounds.
- Don't use the logo in a way that suggests xMerch endorses your product or store.